“In the near future, advertisers will go from valuing whether their messages show up in front of people to enticing some sort of engagement (…) You’ve got to create a two-way communication with consumers”

“In the near future, advertisers will go from valuing whether their messages show up in front of people to enticing some sort of engagement (…) You’ve got to create a two-way communication with consumers”
— Mark Kvamme - from article “Out to Pasture » Blog Archive » AdWeek: Sequoia VC discusses engagement, virtual goods”