Montag, 25. August 2008

Retailers 'Sell' to Young Virtually -

The Wall Street Journal titled today: Kohl's, Sears Build Brands As Children Clothe Their Avatars Online

"Retailer Kohl's Corp. this month launched a new line of apparel, but the plaid skirts and printed T-shirts won't be sold in its 957 stores. Instead, it's selling them on, a virtual community for teens and tweens where kids can fork over "Stardollars" -- purchased online at a nominal sum -- to buy apparel for their online characters. (...)"

Article: Retailers 'Sell' to Young Virtually - >>


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