Study shows: Social Media's strategic role acknowledged and adopted in the US corporate world

The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations. The new study compares corporate adoption of social media between 2007 and 2008 by the Inc. 500, a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine.

Review Summary:

• From familiarity to usage to importance, social media is expanding rapidly within the Inc. 500.


• The bottom line is that the Inc. 500 continues to learn about social media at a very quick pace.


• For the first time, growth in familiarity, adoption and importance to mission has been documented in a statistically significant, longitudinal study. If the Inc. 500 is embracing social media at this record pace, can the rest of corporate America be far behind?

Social Media And US Business Familiarity, Usage And Adoption: A Research Study Of The Inc. 500 - Robin Good’s Latest News »