Ray-Ban offers Augmented Reality service to sell glasses online

[caption id="attachment_510" align="alignnone" width="454" caption="Ray-Ban Virtual Mirror"][/caption]

Augmented Reality steps into our living-room with this new web service from Ray-Ban: All you need is a web cam and their software (PC only). Then you pick some glasses from the online catalogue and see yourself in a virtual mirror. Works especially great with sunglasses, since you see yourself just like others do for the first time. This I call a successful implementation of innovative technology for business purposes.

via Ray-Ban Official Website (click on "Virtual Mirror" on the banner in the middle)