“We’ve come out of the experimental phase of marketing in virtual worlds. Consequently, what we’re seeing as an agency for large brands is that they’re now committing non-experimental budgets. When they understand that this is a standalone category with 100 million people globally, they have a lot of trouble making sense of what to make sense.”

“We’ve come out of the experimental phase of marketing in virtual worlds. Consequently, what we’re seeing as an agency for large brands is that they’re now committing non-experimental budgets. When they understand that this is a standalone category with 100 million people globally, they have a lot of trouble making sense of what to make sense.”
— Virtual Worlds News: Interview: Millions of Us Announces Industry Coalition for Study on ROI in Virtual Worlds