“US retail market for apparel is ~$300 billion - there’s good reason to believe that people’s strong drive to personalize and differentiate in the real world will proliferate online as well”

“US retail market for apparel is ~$300 billion - there’s good reason to believe that people’s strong drive to personalize and differentiate in the real world will proliferate online as well”
— Susan Wu, Virtual Goods: the next big business model (schon älter, Juni 2007, aber nach wie vor fundierte Analyse des Marktes für virtuelle Güter)